But Gen Z has a new target: Gen Alpha. Zoomers are starting to tease Gen Alpha tweens, saying they are stunted when it comes to socializing because of what they say is their addiction to screens.

One-third of Gen Alpha tweens have more than three beauty products for daily use and 73% are interested in teaching a parent about skin care, according to the report. “Gen Alpha: A cohort of ...

While my generation was taught that no one would love you with pimples, today kids are learning that to love yourself is an ...

A new generation has been born. "Generation Alpha" is the latest term denoting a distinct group of people born in a specific ...

“The insecurities contribute to tweens and teens seeking beauty remedies ... and early exposure to social media means that Gen Alpha tends to be more image-conscious than older generations ...

Gen Z and Gen Alpha — those 28 years old and younger ... longer as widely available in home economics courses, teens and tweens still learn to sew, and in such numbers that those in the ...

With more teens and tweens interested in skincare nowadays, beauty editor Lauren Ezekiel outlines the only products ...

Thanks to the rise of social media, youngsters are now more interested in skincare than ever before. But what should they really be using on their skin?

This super-cute beauty range has launched online at Tesco and goes into Superdrug on 7 April, and it looks set to send Gen Alpha into a frenzy ... ageing - this take on tween beauty is completely ...

Gen Z and Gen Alpha – those 28 years old and younger ... longer as widely available in home economics courses, teens and tweens still learn to sew, and in such numbers that those in the ...

The buzz about tween and teen beauty isn’t going anywhere. Over the last few years, thanks to influencers like The Garza Squad, the obsession with beauty products for Gen Alpha, children born from ...