From Sephora embracing its status as a Gen Alpha “playground” to Coach’s Gen Z-focused store concept, there are a variety of ...

In a saturated personal care market often dominated by products catering to either toddlers or adults, two women entrepreneurs–Sonam Daruka and Shweta Sinha–are rewriting the narrative with TIVA, ...

Teens coming up with their own uses for words isn’t anything new. In every generation, they find ways to make language their own. Think about how many words you use that you’ve been using since you ...

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There’s actually no universal convention for naming generations. There is only this man, his competitors, and the galaxy of ...

The Sweet Sisterhood is made up of Haven and Koti Garza, known as the Garza Crew; Ava and Alexis McClure known as the Mighty ...

It’s giving meme-craft. “A Minecraft Movie” left Hollywood in a state of giddy shock when the final box office numbers for ...

Unlike TV shows or movies, which have a structured narrative arc and definite ending, the never-ending short-form content on apps such as TikTok and Instagram entraps children into a scrolling ...

With more teens and tweens interested in skincare nowadays, beauty editor Lauren Ezekiel outlines the only products ...

Social media platforms like Instagram and TikTok are shaping skincare trends among children and teens, with influencers and user-generated content driving interest in cosmetic procedures and ...

Where did these ideas come from, and what is the difference between a Baby Boomer, a Millennial and a member of Gen Alpha? The rise of survey research comparing economic, social and health outcomes ...

Mum, I need eyelash serum,” said my daughter over breakfast. I was shocked. “You don’t need eyelash serum,” I told her. “You ...