New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library ...

Google has illegally built “monopoly power” with its web advertising business, a federal judge in Virginia has ruled, siding ...

Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) ...

With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

Learn how to install the Google tag for conversion tracking using this step-by-step guide to test and verify your setup.

A federal judge ruled on Thursday that Google held illegal monopolies in online advertising markets due to its position between ad buyers and sellers.

Google announced a number of new goals and image controls that are now available on Google Ads Performance Max campaigns. Google added customer lifecycle goals and reporting and additional image ...

A new phishing campaign is targeting SEO professionals with malicious Semrush Google Ads that aim to steal their Google account credentials. Malwarebytes researcher Jerome Segura and SEO ...

The Future of Paid Advertising Has Arrived In 2025, the pay-per-click (PPC) advertising landscape looks nothing like it did just a few years ago. Artificial intelligence (AI) has become the backbone ...