Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) ...

Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across ...

New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library ...

The tech giant may be forced to sell parts of its highly profitable advertising technology unit, disrupting a business with ...

With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

Learn all about Sitelinks – what they are, how they differ from headlines, maximum numbers you can use across different ...

Choosing between Google Ads and Meta Ads isn’t about which platform is better. It’s about which makes more sense for your ...

Join us live to explore how today’s most advanced Google Ad strategies align with what actually drives business performance.

Google announced a number of new goals and image controls that are now available on Google Ads Performance Max campaigns. Google added customer lifecycle goals and reporting and additional image ...

Viant Technology offers programmatic ad buying with full transparency across web, app, and CTV channels. Click here to find ...

Third parties including Clive Palmer's Trumpet of Patriots, conservative group Advance and Climate 200 have also funnelled significant amounts into online advertising to start the election campaign.

A new phishing campaign is targeting SEO professionals with malicious Semrush Google Ads that aim to steal their Google account credentials. Malwarebytes researcher Jerome Segura and SEO ...