News

New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library ...
With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...
Choosing between Google Ads and Meta Ads isn’t about which platform is better. It’s about which makes more sense for your ...
Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) ...
A new phishing campaign is targeting SEO professionals with malicious Semrush Google Ads that aim to steal their Google account credentials. Malwarebytes researcher Jerome Segura and SEO ...
Learn how to install the Google tag for conversion tracking using this step-by-step guide to test and verify your setup.
CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.
Google announced a number of new goals and image controls that are now available on Google Ads Performance Max campaigns. Google added customer lifecycle goals and reporting and additional ...