ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in ...

Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across ...

Getting your ads in front of Google users can mean big business—for scammers, too. Google suspended over 39 million US ad ...

LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign ...

Decision centers on the marketing machine that Google has spent the past 17 years building around its search engine and other ...

Summary: Google cracked down hard on ad fraud in 2024, suspending over 39 million advertiser accounts—more than triple the ...

Google blocked more than five billion bad ads in 2024 and suspended almost 40 million advertiser accounts that were engaged ...

Google on Wednesday revealed that it suspended over 39.2 million advertiser accounts in 2024, with a majority of them ...

Getting your ads in front of Google users can mean big business—for scammers, too. Google suspended over 39 million US ad accounts suspected of fraudulent activities in 2024, the company says in ...

While stressing that it was not asleep at the switch in past years, Google reports that it deployed more than 50 enhanced LLMs to help enforce its ad policy in 2024. Some 97 percent of Google's ...

Over 700,000 bad ad accounts got the boot ... ever showing up in the first place—whether it’s on Google Search, YouTube, or your favorite news site.