The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad campaign.

Clothing giant H&M is the latest fashion brand to announce its plans to use AI in its work. | ITV National News ...

H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the ...

"In a matter of seconds I had to kind of work it all out," she said. Ms Kilpatrick realised the H&M coat she had donated eight years ago to a friend had "somehow made its way from East Sussex ...

H&M, one of the world’s largest clothing retailers, told CNN it plans to create 30 “digital twins” of its models this year, though it is still “exploring” how these avatars will be used.

Charli xcx wears an H&M leopard print coat for H&M's A/W 2025 campaign. Spring is the season for florals, but leopard’s appeal? It’s timeless. Leopard – the unlikely print that unites punks ...

H&M, a Swedish retailer ... Last year, the fashion brand Mango unveiled a campaign for a teen line of clothing, using A.I. technology that Jordi Alex, its chief information technology officer ...

Next, Zara The weaker results at H&M came as Next Plc raised its profit guidance for the current fiscal year on Thursday, after topping £1 billion of profit last year. The UK clothing and ...

Sending children back to school in new sneakers, jeans and T-shirts is likely to cost U.S. families significantly more this ...