Self-care queens and Sanrio fans unite to savor this collab that will leave you feeling fresh and fragrant with Hello Kitty and her friends!

Here's more from BuzzFeed shopping writer Emma Lord: "As you can see from the above GIF, I bought these for myself, and I ...

On the "menu" this year are iridescent totes and hoodies, lilac tees, ceramic mugs, thermal bottles, keychains, pins, ornaments, cookies and more.

Watch the latest Hello Kitty Island Adventure trailer for the life sim game to see what to expect with the return of the ...

Sanrio's Hello Kitty and Friends are ready to take over the puzzle game space with a new take on the genre, as previously ...

From rooftop orchards to clothing and furniture fit for a princess, the latest update is all about beautifying City Town.

Don’t freak out when you try to board a flight to this southwestern Japanese prefecture and the destination on the ticket says “Hello Kitty” — you’re definitely on the right plane.

Tophat Gudetama hides in a different spot in Hello Kitty Island Adventure every week, with new weeks beginning on Monday. Pochacco will task you with finding this dapper Gudetama specifically as ...

Sunblink has released a new update for Hello Kitty Island Adventure, as the Fruitful Friendship update adds a new chapter to Spring. Players will be able to take City Town to new heights as they ...