News

We're getting close to the end of the 2025 Hot Wheels Mainline series. And Case K's highlights are more exciting than the STH ...
One of the three new Hot Wheels cars on my list will be expensive if you don't attend a special event. You don't have to ...
2008 Diamond Encrusted Hot Wheels: Most expensive toy car at $140,000+. 1968 Over Chrome Mustang: Worth $40,000, created solely for advertising purposes. Out of billions of mass-produced Hot ...
On the surface, Mattel's Hot Wheels toy cars share little common ground with the full-size automobiles crafted by Ferrari. With some 22.5 cars produced and sold worldwide each second and more than ...
Hot Wheels produces 22 cars every second. But this doesn’t mean attention to detail falls by the wayside. Anyone who’s ever played with a Hot Wheels toy before knows how the cars look like the ...
Those diecast cars you ... working in the toy business. Again, this plan of retail attack was soon copied by the competition, indicating just how groundbreaking Hot Wheels was as a market ...
On the surface, Mattel's Hot Wheels toy cars share little common ground with the full-size automobiles crafted by Ferrari. With some 22.5 cars produced and sold worldwide each second and more than ...
It might not be a big-name car brand like Kia, Tesla, or Isuzu, but Hot Wheels will share floorspace with heavy hitters at the 2025 Melbourne Motor Show. Confirmed as an exhibitor, the Hot Wheels ...
In the 1960s, one man wanted to make a new toy car for little boys. Fifty-seven years later, the Hot Wheels brand has ...
Ferrari, the red-blooded icon of speed, has teamed up with—wait for it—Hot Wheels. Yes ... The takeaway here isn’t just that these toy cars are gorgeous. It’s that they’re meaningful.