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In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan ... thereby creating a 'call to action'.

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India’s 21-point action plan operationalises cooperation through commerce, climate, connectivity and culture anchored in ...

A practical guide to developing and using country profiles on the rights and wellbeing of older persons in the Arab region ...

Introduction: People that are specialists in their industry come to us, yet occasionally they are still inexperienced with brand building. This “Basics” series began as a well-defined procedure to ...