As e-commerce shifts to social commerce, marketers need new strategies. Influencers now drive discovery and conversions ...

To stand out in the IPL chatter, marketers need to bring a blend of creativity and precision with content that resonates not ...

Holding a contest or giveaway is a great way to increase engagement with your brand or generate buzz for a new release. The ...

We asked industry experts to share one platform or tool they found particularly effective for marketing their product or ...

Grace Warner ( @ironicallynotgraceful ), who currently works in a low-paid customer service role, shared her frustrations about balancing financial stability with creative fulfillment. Her video, ...

Tapping marketing agencies and consultants to conduct audits can help bring a fresh perspective and objectivity to the ...

Today, small businesses need a social media presence for numerous reasons, including building brand awareness, leveragin ...

CCO License Back in 2019, cruelty-free cosmetics brand Lush took the (even then) brave decision to go ‘anti-social’ by ...

How is the marketing and formulation of "healthier" snacks evolving to capitalise on the pressure less healthy snacks are ...

For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The ...

Here we determine if the lead is worth the pursuit. This includes my seven-step QUALIFY framework: Quantitative Need, Urgency ...