Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

In her new book “Second Life,” journalist and culture critic Amanda Hess scrutinizes period-tracking apps, targeted ads, and ...

Google no longer bans advertisers from using fingerprinting tech to track users across the web and devices, and it's all for ad money.

NOT FOR DISTRIBUTION TO UNITED STATES NEWS WIRE SERVICES OR FOR DISSEMINATION IN THE UNITED STATESVANCOUVER, British Columbia, Feb. 18, 2025 ...

Google's new ‘Ask for Me’ test aims to simplify requesting local service quotes. Is it beneficial, or a challenge that small ...

We think that Airbnb's global online travel agency position will strengthen over the next decade, driven by a leading alternative accommodation network (source of its narrow moat) of over 5 million ...

For those adults wanting to pursue diagnostic evaluation for ADHD, Fargason says the best place is to start with a primary ...

Apple is considering adding ads to its Maps app, much like Google Maps. It could prioritize paid search listings and more. Read on!

Google is testing a new "Advanced Plans" feature in its Reach Planner tool that automatically suggests optimal ad type ...