Stray Kids’ Felix became the first and only celebrity to be highlighted in a case study by Lefty Korea. The data-driven report reviewed his brand collaborations from 2023 to 2025.

From launching fashion labels to founding tech startups, celebrity entrepreneurs have become unexpected trendsetters in the ...

From LeBron to micro-influencers, not all endorsements hit. Use data — not just gut — to choose the right partners. The post ...

Since Portugal’s Euro 2024 exit, Ronaldo surpassed a 900-goal threshold and is on course to hit the 1,000 career goals ...

Boundary-breaking style meets athletic innovation in Zendaya's latest collaboration with Swiss athletic brand On. The ...

In conclusion, Kris Jenner’s micro bob and bow not only mirror her daughter Kendall’s style but also highlight the enduring influence of family dynamics on personal fashion choices. As she continues ...

The power of her reach is the college equivalent of a Kardashian. As an “influencer” she has almost no peer in college sports ...

Eyewear has always been more than just a tool for better vision. It’s a fashion statement, a cultural icon, and a reflection ...

Bollywood actress Ananya Panday has been announced as Chanel’s first-ever brand ambassador for India, marking a major ...

As Kohli switches to Agilitas, we revisit some memorable campaigns that came out of the Puma and Kohli collaboration.

With guests like Ian Carroll, Darryl Cooper and a major vax denialist, the world's biggest podcaster is slowly moving from ...