As e-commerce shifts to social commerce, marketers need new strategies. Influencers now drive discovery and conversions ...

Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

B2B fintech Blackline restructured its team and switched its focus from events and webinars to a full-funnel approach aimed ...

Influencer marketing is now a game-changer for brands. Kantar's Influencer Playbook helps brands evaluate influencer ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is ...

making social media a dominant full-funnel channel. In fact, nearly half of consumers now make daily, weekly, or monthly purchases because of influencer posts. As a result, influencer marketing ...

Kantar's report reveals Indian consumers trust influencer recommendations over traditional ads, emphasizing the importance of ...