AI enhances every marketing funnel stage, from predictive analytics in audience discovery to AI-driven retention strategies.

As e-commerce shifts to social commerce, marketers need new strategies. Influencers now drive discovery and conversions ...

AI-powered natural language discovery will allow marketers to identify creators through topic-led search, driving more ...

Did you know influencer marketing drives twice as many sales as display advertising ... Whether you’re looking to grow your ...

"The future of shopping is personal, frictionless, and creator-led," said Krishna Subramanian, CEO and Co-Founder of Captiv8. "With Captiv8 Storefronts, we're giving every brand - whether retail or ...

Influencing is no walk in the park. Charlie Oscar’s Hannah Cooke thinks we’ve set the bar way too high for content creators, ...

As marketers are under increasing pressure, the ways brands and agencies work together are evolving, from consolidating agencies under one roof and a “conscious recoupling” of media and creative to a ...

One of New Zealand’s leading independent agencies Thompson Spencer has looked across the Tasman, establishing its first ...

The marketing funnel doesn’t accurately describe non-linear journeys that are facilitated by shoppable formats and retail ...

The e-commerce price hikes follow the Trump administration's decision to impose a 145 percent tariff on goods shipped from ...

Once a salon-only product, Olaplex has expanded beyond peer-to-peer Facebook groups and into more upper-funnel and ...