The dilemma for startups Startups looking for quick sales leads are often unclear about whether to invest in traditional marketing efforts or digital marketing. Traditional marketing clarifies the ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

A legacy transportation brand transforming into a modern hospitality experience? It's happening at Amtrak. In this episode of ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is ...

Since launching as full-service influencer marketing agency three years ago, Creo has been applying its "influencers as a media channel" approach to campaigns for brands like Mountain Dew, Delta, and ...

CreatorDB points out that not all influencer partnerships deliver results, and knowing how to find and approach the right ...

In a digital world saturated with marketing messages, it turns out that trust still holds the key — and for Indian consumers, ...

Learn the powerful role influencer marketing plays in scaling Micro-SaaS businesses. Discover actionable strategies to ...

This article breaks down the exact mechanics of how influencers drive sales, the business model behind growing a ...

In this insightful opinion piece, Anndy Lian critiques the current state of crypto marketing, revealing the prevalent disconnect and how to fix it.

Once a salon-only product, Olaplex has expanded beyond peer-to-peer Facebook groups and into more upper-funnel and ...

AI-Powered Brand Fit Score: Proprietary metric that provides an instant assessment of how well a creator's content aligns with a brand’s social presence, helping marketers make smarter, faster ...