New Zealand-headquartered independent advertising agency Thompson Spencer is expanding into Australia. Establishing a local ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

Did you know influencer marketing drives twice as many sales as display advertising ... Whether you’re looking to grow your ...

One of New Zealand’s leading independent agencies Thompson Spencer has looked across the Tasman, establishing its first ...

In this insightful opinion piece, Anndy Lian critiques the current state of crypto marketing, revealing the prevalent disconnect and how to fix it.

In an era where traditional sales tactics often encounter friction and skepticism, SlashExperts offers a refreshing alternative. By enabling direct interactions between buyers and existing users, the ...

This year is a turning point for B2B marketing. Influencer marketing, personalized video and AI teammates are about to change everything.

As IPL marketing evolves into a game of its own, Social Samosa kicks off a new series decoding franchise playbooks. First up: Kolkata Knight Riders. Binda Dey shares insights into the team’s evolving ...

The best BigCommerce influencer app isn’t some mythical unicorn. It exists. And it’s making life a lot easier for brands that are tired of the hustle. Let’s ...

Campaign Middle East speaks agency leaders and client-side marketers about adoption, segmentation, consumer insights and ROI within gaming.

The marketing funnel doesn’t accurately describe non-linear journeys that are facilitated by shoppable formats and retail ...