New Zealand-headquartered independent advertising agency Thompson Spencer is expanding into Australia. Establishing a local ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

Did you know influencer marketing drives twice as many sales as display advertising ... Whether you’re looking to grow your ...

One of New Zealand’s leading independent agencies Thompson Spencer has looked across the Tasman, establishing its first ...

In this insightful opinion piece, Anndy Lian critiques the current state of crypto marketing, revealing the prevalent disconnect and how to fix it.

In an era where traditional sales tactics often encounter friction and skepticism, SlashExperts offers a refreshing alternative. By enabling direct interactions between buyers and existing users, the ...

The best BigCommerce influencer app isn’t some mythical unicorn. It exists. And it’s making life a lot easier for brands that are tired of the hustle. Let’s ...

Delve into AI overviews that help connect your SEO initiatives to tangible revenue impacts and enhance your marketing strategies.

Once a salon-only product, Olaplex has expanded beyond peer-to-peer Facebook groups and into more upper-funnel and ...

AI-powered natural language discoverywill allow marketers to identify creators through topic-led search, driving more authentic and impactful ...

Sprout Social (SPT) unveiled its fully reimagined influencer marketing platform. Sprout Social Influencer Marketing now features a refreshed, ...