Despite recent stock declines, I remain optimistic about Crocs due to its strong historical performance, revenue growth, and ...

Luxury brands are mining their archives to capitalise on Gen Z’s obsession with Y2K. Can the past keep delivering returns?

UEFA Africa campaign celebrates football as the universal passion for Africans, offering Mastercard cardholders a unique ...

NFL MVP Josh Allen is bringing his competitive drive beyond the field and into the world of venture capital as the newest investor in The Cashmere Fund, (NASD: CSHMX) and partnering with the Fund's ...

In today’s rapidly shifting business landscape, real change often comes from those willing to challenge the status qu ...

They say in the world of motorsports, timing is everything. The post Kyle Larson's Unexpected WrestleMania Visit with $65M ...

CreatorDB points out that not all influencer partnerships deliver results, and knowing how to find and approach the right ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

Since launching as full-service influencer marketing agency three years ago, Creo has been applying its "influencers as a media channel" approach to campaigns for brands like Mountain Dew, Delta, and ...

Gregor Doser most recently served for over 13 years on the Executive Board of Google Switzerland and played a key role in establishing YouTube in the Swiss market. In addition to his role at naoo AG, ...

The anthropomorphic hotel desk bell is promoting savings and travel hacks ahead of the summer rush but arrives as consumer confidence dips.

This article breaks down the exact mechanics of how influencers drive sales, the business model behind growing a ...