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How influencer marketing became an essential marketing channel
With or without TikTok, influencer marketing will live on because it's built on platforms where buyers spend their time. The ...
Scepter to acquire Matchpoint, LLC. An NIL Compliance and Marketing Platform
NCAA's rule changes have resulted in college athletes being able to monetize their personal brands. As a result, the NIL market has experienced explosive growth. Scepter Holdings and Matchpoint are ...
The importance of social proof in marketing: Is your brand getting it right?
As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...