With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is ...

Russia has recaptured a monastery that was one of the last remaining Ukrainian positions in the Kursk region after a fierce ...

Since launching as full-service influencer marketing agency three years ago, Creo has been applying its "influencers as a media channel" approach to campaigns for brands like Mountain Dew, Delta, and ...

CreatorDB points out that not all influencer partnerships deliver results, and knowing how to find and approach the right ...

Religious app Hallow has 23 million downloads, A-listers and JD Vance as fans, and now a growing flock in the UK. So what’s its secret?

Gregor Doser most recently served for over 13 years on the Executive Board of Google Switzerland and played a key role in establishing YouTube in the Swiss market. In addition to his role at naoo AG, ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...