With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is ...

Since launching as full-service influencer marketing agency three years ago, Creo has been applying its "influencers as a media channel" approach to campaigns for brands like Mountain Dew, Delta, and ...

CreatorDB points out that not all influencer partnerships deliver results, and knowing how to find and approach the right ...

Gregor Doser most recently served for over 13 years on the Executive Board of Google Switzerland and played a key role in establishing YouTube in the Swiss market. In addition to his role at naoo AG, ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

Omnicom Media Group has consolidated its influencer capabilities under the brand Creo. Prior to this integration, influencer capabilities were unbranded offers within worldwide agencies. Creo was ...

"Skillhouse," the influencer-driven horror film from director Josh Stolberg and starring Curtis "50 Cent" Jackson and Bryce Hall, slashes into theaters July 11. Watch the chilling new trailer and get ...

There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

Holding a contest or giveaway is a great way to increase engagement with your brand or generate buzz for a new release. The ...

Noida (Uttar Pradesh) [India], April 8: In a grand celebration of International Women's Month, Gulshan Group hosted the prestigious Icons of Influence Felicitation Ceremony at Gulshan One29 Mall, ...

IIGC said in its standards document that it “aims to protect consumer interests, uphold responsible content creation, and promote fairness in influencer marketing while preventing misleading or ...

Imfluence’s Mike Alnaji discusses the challenges facing influencer marketing in 2025, from tackling fraud and inflated metrics to embracing AI tools and local voices. He shares insights on redefining ...