The initiative includes AR-enabled QR codes, consumer-forward illustrations, and detailed product information.

Despite Singapore’s vaping ban, social media is flooded with posts that make vaping appear trendy and harmless. Yvette van der Eijk of the Saw Swee Hock School of Public Health explores the industry’s ...

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Over the years, I’ve come to see thought leadership as a responsibility. Discover what it truly means to be a thought ...

To support the new packaging launch, the brand allocated 20% of its annual ad and marketing budget and introduced AR filters ...

Our relationship with advertising is complex, and misunderstanding it is costing brands significant revenue opportunities.

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The refreshed design is aimed at educating and empowering consumers, enabling them to make informed choices based on their ...

The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention to attention.