News influencers are reshaping media by providing real-time updates, building trust, and engaging younger audiences, challenging traditional news outlets.

Buying refurbished electronic devices is popular among Europeans. Can this company persuade Americans to get on board with ...

The financial commitment to this strategy is substantial. Some brands are signing six-figure deals with individual creators for Super Bowl coverage. Overall brand spending on influencer activations ...

Black content creators are paid 35 percent less than their White peers—but brands can help even the playing field.