“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

This year is a turning point for B2B marketing. Influencer marketing, personalized video and AI teammates are about to change everything.

AI-powered natural language discoverywill allow marketers to identify creators through topic-led search, driving more authentic and impactful ...

Unearned income that exceeds $2,600 is taxed at the parent’s rate unless the child’s rate is higher (often referred to as the ...

Sprout Social (SPT) unveiled its fully reimagined influencer marketing platform. Sprout Social Influencer Marketing now features a refreshed, ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

So you’ve nailed the basics of influencer marketing. Now, you’re looking to optimize the process to get the most out of your ...

Discover Kansas City Keiki, a bamboo children’s clothing brand by a Northland mom blending high-end fabric with KC sports fervor.

New research in Marketing Science has found that 95% of sponsored influencer posts on Twitter (now X) are not disclosed.

For nine months, Hailey Okula’s Instagram followers watched her balance the demands of her job with the happiness of preparing for her and her husband’s first child. Now, that same community ...

A fitness influencer is going viral online over his nearly six hour morning routine. NBC News' Gadi Schwartz talks to Dr. Akshay Syal about the science behind some of the techniques and attempts a ...