The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter Daboll of DAIVID is interviewed.

Political advertisers certainly are. Not only did political ad spending top $12 billion last year (a new record), with total ...

NEW YORK —Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver ...

IPL 2025 feels like a creative reset. Brands are trying new things and moving beyond what happens on the field. Creative folks share what’s different this time.

ChatGPT's image generation tool is now available to all users, making visual content faster and cheaper to create than ever ...

Their strategic alliance will promote the adoption of industry standards in advertising data and operational workflows ...

Donald Trump’s Washington reality show is full of plot twists. Our free, weekly newsletter THE SWAMP wades through the D.C.

forcing advertisers to retain creativity over the course of an entire ad campaign (and not just in the first month) while tinkering with creative if it is not resonating as expected. Over 80% of ...

E-commerce Ads Agency (ECAA) is listed as one of India's performance marketing agencies. E-commerce Ads Agency helps all ...

AI company Perplexity is introducing a browser, which will be known as Comet. It aims to compete with Google Chrome and ...

Ads Safety Report reveals stricter enforcement, AI crackdowns, and key policy shifts every marketer should pay attention to.