Faced with a number of challenges at home, companies in Japan's alcoholic beverages sector are looking to expand into new markets around the world and hope that consumers will develop a taste for ...

Japanese alcohol groups have decades of experience in non-alcoholic beverages in the region. They have built up strong brand recognition through products like green tea and oolong. That foundation ...

This includes introducing sake and shochu into restaurant and bar menus, conducting staff training, and integrating these Japanese alcoholic beverages into local sommelier associations ...

The number of food and beverage items expected to face price hikes in April totaled 4,225, the highest since October 2023, amid a sur ...

Organized by BorderTech, the event will run from April 1 to April 30, 2025, focusing on Japanese alcoholic beverages such as sake, whisky, shochu, and liqueurs, as well as teas and craft soft drinks.

This includes introducing sake and shochu into restaurant and bar menus, conducting staff training, and integrating these Japanese alcoholic beverages into local sommelier associations’ educational ...