An accompanying digital campaign was directed by filmmaker Nabil Elderkin, who has worked on music videos for artists like Tyla, Frank Ocean and Kendrick Lamar. For the new Don Julio clips ...

DJ Peggy Gou is putting her own spin on Don Julio's 1942 tequila bottle ... about my identity - it would be dance and electronic music. [Pointing at the lid] And this was supposed to be like ...