Hello Kitty's 50th anniversary but Sanrio president Tomokuni Tsuji is confident it has the "next Hello Kitty" in reserve.

Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence. Sanrio recruited Shimizu and other ...

Sanrio's Hello Kitty combines 50 years of world-renowned kawaii aesthetic and sophistication in a new heels release coming ...

Sanrio is a Japanese company that designs, produces and sells products and their licenses with a focus on "kawaii" aesthetics. This brand, with over 50 years of history, has left an indelible mark ...

The queen of kawaii, Hello Kitty — canonically a girl in a catsuit — was created by Sanrio’s Yuko Shimizu in 1974. Fast forward to the ’90s, when anime like “Dragon Ball Z” and ...

Her creation has helped the entertainment company Sanrio generate more than $80 billion ... had a simple brief centred around the word 'kawaii', meaning cute. (Photo: A replica of the first ...

the Japanese company Sanrio introduced Hello Kitty to the world. Designed by Yuko Shimizu, the familiar anthropomorphised cat character has transcended cult status and become an instantly recognised ...

With over 180 pieces of Sanrio-themed furniture in the Hello Kitty ... in Minecraft‘s Hello Kitty and Friends DLC — the Kawaii Mart and Capsules. The Kawaii Mart sells a selection of furniture ...