The beauty mogul has owned 100 percent of her Kylie Cosmetics business since its launch in 2015 Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. After maintaining full ownership of ...

earned $3.1 million in media impact value for Kylie Cosmetics in one week, according to Launchmetrics. MIV is a proprietary metric that assigns a true monetary value to marketing strategies across ...