Although LeBron James is still going strong, Doncic is now seemingly their main man, and that has been reflected in the sales ...

In Luka Doncic's first game back in Dallas since being traded to the Los Angeles Lakers, he was not the only Slovenian to ...

The sight of a middle aged woman wearing a purple-and-yellow No. 77 Los Angeles Lakers jersey walking down Sunset Blvd. is still unsettling. Maybe gross. Few cities, or sports franchises, need a favor ...

The sight of a middle aged woman wearing a purple-and-yellow No. 77 Los Angeles Lakers jersey walking down Sunset Blvd. is still unsettling.

Two months after his trade to the Lakers, Dončić is looking like himself again — while earning the adoration of the fan base.

The Lakers went 18-10 with Dončić wearing Purple and Gold. According to the NBA, jersey sales on NBAStore.com rose 21% after the Feb. 6 trade deadline, largely driven by Dončić’s move from ...

Purple and Gold singlets with his No. 77 have been flying off the shelves, so much so that his jersey was the league's most popular one this regular season. "Doncic's No. 77 Lakers jersey was the ...

Luka Doncic makes history as the first non-American player to top the NBA's most popular jersey list, pushing the Lakers to ...

They are purple jerseys and shorts with yellow lettering and a yellow outline around black numbers. Any pop of color would stick out like a sore thumb in the dark uniform combo. Lakers guard ...

For the third kit, a particular chromatic choice was made: the jersey will be yellow, while the collar ... the best catch of the season so far. Lakers dominate Thunder with 126-99 win behind ...