At the time, Nike intervened, citing time constraints to implement the change and the financial repercussions. It was a long wait for AD before having 23 embossed at the back of his Lakers jersey.

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

LeBron James is branching out into the doll industry by doing something no other pro athlete has ever done before in that field.

LeBron James has become the first male athlete to be honored with an official Ken doll as part of Barbie's Signature ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a donation to James' nonprofit, which helps students and their families in ...

Draymond Green had a sportsmanlike message for Ja Morant after the guard admirably played through a tweaked right ankle in ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

including a We Are Family patch as a tribute to the LeBron James Family Foundation, a 23 patch representing his iconic jersey number, and an Ohio patch nodding to his hometown.” “As a young ...

His doll’s outfit features a custom varsity jacket over the LeBron James Family Foundation’s signature “We Are Family” t-shirt, Nike ... a 23 patch representing his jersey number, and ...