A new store concept from Lids is a case study in how brands optimize in-person shopping for custom products and related sales ...

The refreshed stores lean in to customization, and for the first time customers will be able to digitally personalize ...

Lids, a global sports retailer, refreshed 20 of its stores around the country with new customization features and expanded apparel.

Gearing up for the new baseball has season has never been easier for Rangers fans, thanks to a big sale at MLB Shop. MLB Shop is selling Rangers hats for as low as $17 right now. A promo code is ...

The 'better' hat comes at a perfect time because, right now, the Longhorns are indeed better. The Aggies began the season as the consensus No. 1 team in college baseball under head coach ...

A New Mexico high school baseball player was arrested, and his team suspended over allegations the teen urinated in an opposing team’s water jug. The 16-year-old, who attends Rio Rancho High ...

Brazil will join the United States, Mexico, Italy and Britain in Group B of the first round of next year's World Baseball Classic at Houston’s Minute Maid Park. Major League Baseball and the ...

A 16-year-old junior varsity baseball player from New Mexico is facing charges and his team's season is suspended after he allegedly urinated into the water jug of an opposing school. Worst of ...

MEXICO CITY — When El Aguila de Veracruz called with an opportunity to tryout for a spot on their roster ahead of the start of the Mexican Baseball League, Kelsie Whitmore accepted but knew she ...

Clad in a burgundy baby doll dress, she’d slipped on a tongue-in-cheek accessory—a black baseball hat emblazoned with Posey’s quirky twang; “Piper, nooo. Tsunahhhmi. Bewdisuhm. Noooo.