How often is Coke mentioned in some of the most famous works of literature? Now you can see. A new ad from the Coca-Cola Co.

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books ...

COCA-COLA fans are raving over the company’s version of one of the world’s most recognisable drinks as it lands in UK stores ...

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter ...

We've been debating recently the difference between rebrand vs brand refresh. Perhaps, we can now add a new term to muddy the ...

Coca-Cola is bringing back its anticipated "Share a Coke" campaign, tailored for today’s new generation of consumers and ...

Nothing beats seeing your name on a can of Coke says new campaign. Clearly hasn't heard about the bagged variety.