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Build-A-Bear's CEO understands that adults want cute, fluffy toys too
Sharon Price John says Build-A-Bear has leveraged nostalgia by collaborating with brands like Pokémon to boost plushie sales ...
Polygon20d
Court denies Build-A-Bear’s request to be sent 3,000 Squishmallows as part of lawsuit
That same month, Build-A-Bear filed a counterclaim against Kelly Toys, effectively looking for the same things from the California court — to declare that Build-A-Bear doesn’t have any ...