“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

Martha Stewart has lent her creative eye to a sale of contemporary art for Joopiter, the auction platform founded by Pharrell ...

Resy’s new Dream Team Dinners series invites eight rising chefs to collaborate with their idols — including Jacques Pépin, ...

In a landmark moment for digital marketing, three of the world’s most advanced artificial intelligence platforms;  OpenAI’s ChatGPT, xAI’s Grok, and Microsoft Copilot, have independently identified ...

The market expects Organon (OGN) to deliver a year-over-year decline in earnings on lower revenues when it reports results for the quarter ended March 2025. This widely-known consensus outlook is ...

According to PwC’s 2023 Global Crisis and Resilience Survey, 89% of companies identified resilience as one of their most ...

Cola’s rise is a masterclass in branding, marketing, and cultural influence. This video uncovers how the fizzy favorite ...

Leg-spinner Yuzvendra Chahal's maiden six-wicket for India as the hosts beat England by 75 runs in the third and final Twenty20 International ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is ...

Omnicom Media Group has consolidated its influencer capabilities under the brand Creo. Prior to this integration, influencer capabilities were unbranded offers within worldwide agencies. Creo was ...