“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

Investors move away from U.S. assets, causing a rise in Treasury yields and a decline in the dollar index and U.S. stocks.

Holding a contest or giveaway is a great way to increase engagement with your brand or generate buzz for a new release. The ...

Imfluence’s Mike Alnaji discusses the challenges facing influencer marketing in 2025, from tackling fraud and inflated ...

From brand deals to brand icons: The rise of regional influencers The region ... And yet, the potential of localised influence remains largely untapped. According to Influencer Marketing Hub, MENA has ...

And given the market’s performance over the past month ... and 56% of them report that emotions and personal experiences influence their investing decisions. Back To Top ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of all efforts — a 100% increase since 2022. Marketing leaders projected a 157% ...

Investors and the financial media tune in so closely because Fink’s firm controls an $11.5 trillion empire that influences the market through ... of sorts whose influence over other firms ...

Thirty years after her death, the light from Tejano superstar Selena Quintanilla-Pérez hasn't dimmed. Fans know that — especially in San Antonio, where the iconic singer is beloved. Just in ...