Jonathan Lajoie’s talking baby meme lit up Instagram this week. It's part comedy, part case study in just how fast ...

Multi-channel marketing doesn’t mean you need to be an ... of advertisers leveraging a multi-channel strategy see stronger ROI. Additionally, 60 per cent report that these campaigns meet or ...

Saudi Arabia, the UAE and Egypt (MENA-3) are at the forefront. Despite its meteoric rise, many brands still underestimate gaming’s marketing potential, risking lost engagement with a tech-savvy, ...

Imagine Marketing, the parent company of audio and wearables brand Boat, has submitted draft papers for its initial public offering (IPO), according to a report by Economic Times. The filing has ...

Imagine Marketing, the parent of audiotech brand boAt, has reportedly filed draft documents for its initial public offering with the Securities and Exchange Board of India (SEBI). The filing was ...

Mainly in two ways. Firstly, by showcasing marketing ROI in a tangible way. Long gone are the days of basic attribution models. Marketers need to measure interaction at every online and offline ...

Imagine Marketing, the parent company behind India’s popular wearables and audio brand boAt, has confidentially filed draft documents with the Securities and Exchange Board of India (SEBI) for its ...

Imagine Marketing, the parent company of wearables brand boAt, has filed draft papers with the markets regulator Sebi for an initial public offering (IPO) through a confidential pre-filing route.

Imagine Marketing, the parent company of boAt, has confidentially filed for an IPO with Sebi. This marks their second attempt to go public, with flexible options allowing adjustments of up to 50% ...

New Delhi: Imagine Marketing, the parent company of wearables brand boAt, has filed draft papers with the markets regulator Sebi for an initial public offering (IPO) through a confidential pre-filing ...

The confidential pre-filing route allows the company to withhold public disclosure of details under the draft red herring prospectus (DRHP) until later stages.

Try this: close this window, copy the article and paste it to "chat" with the page. MarTechBot is thinking ... ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of ...