Brilliant marketing strategies often look flawless in PowerPoint, but execution is where they falter. From resource ...

Certain tech products are no longer exposed to the 145% reciprocal tariff on China, but Trump made it clear: "NOBODY is ...

Instead of cramming their entire budget into peak seasons, brands should take a strategic, year-round approach to marketing.

Zach Kitschke is Canva’s global CMO, and as employee No. 5, he has played a pivotal role in building the Canva brand over the ...

The journey from startup to scale-up is an exciting stage for anyone. During the startup phase, you should focus on ...

Retailers looking to secure a greater wallet share in today’s competitive environment must adapt strategies to consumers’ ...

Before digital marketing became the norm, there was arguably more room for complex, creative and daring image-making.

A technique first used to sell flowers and gifts has evolved into one of the financial service industry's most effective ...

Rakuten, the leading Cash Back shopping platform, released a new study in conjunction with The Harris Poll revealing a disconnect between shopper brand loyalty and retailer confidence. More than half ...

Santie Botha is the chairperson of Capitec, having served in several executive and board roles over the last two decades.

Jennifer Gilkie heads system-wide communication and marketing strategy and initiatives across Dartmouth Health, responsible for brand reputation and recognition, marketing, and paid and earned media ...

AI and automation revolutionize B2B lead generation, enabling precise targeting, personalized outreach, and scalable growth. Intent Amplify™ combines AI-driven strategies with automation to maximize ...