The McDonald's 'golden arches' emblem is one of the most distinctive logos in the world. It has been used since 1961 - but people are only just learning the psychology behind the iconic colours ...

Travel almost anywhere in the world and the golden arches of McDonald's are an easy symbol to spot. In Sedona, Arizona, however, the familiar M logo is blue. This turquoise deviation is the only ...

McDonald’s has unveiled a series of outdoor ads that ... Banking on viewers recognizing the food, the brand has stripped back any notable logos or branding from the creative.