The video-game adaptation succeeded at both things cinema struggles to do consistently: sell gobs of tickets and get young ...

Warner Bros. Pictures global marketing co-heads Dana Nussbaum and Christian Davin may not have foreseen the viral “chicken ...

A Minecraft Movie, based on the bestselling video game in the world, is, to put it lightly, an abomination. It currently sits ...

Despite a shaky start, A Minecraft Movie has become a box office sensation, exceeding expectations with a predicted $135 ...

Here’s everything there is to know about the trading cards. Minecraft and McDonald’s have collaborated in the best way ...

Warner Bros bested tracking and overcome marketing challenges: How they turned 'A Minecraft Movie' into a blockbuster box ...

The film based around the legendary video game has gotten way more attention than anyone could have predicted thanks to the ...

The film opens with Steve (Jack Black), abandoning his life on Earth in favor of the Overworld, the cube-based Minecraft ...

You have likely seen the videos of moviegoers clapping louder than they did during “Avengers: Endgame.” The popcorn buckets flying across the theater. You might have even heard people incessantly ...

An online trend surrounding A Minecraft Movie has reached Okotoks Cinemas, prompting action from the local business. The ...