Google parent Alphabet reports strong earnings, Intel provides a weak outlook, and Palantir heads back towards its February ...

Mobile marketing is having an increasing influence on the purchasing decisions of Generation Z in Poland, according to a ...

So when it comes to mobile marketing it’s good to get it right and stay ahead of the crowd. The UK PM Society’s ‘digital showcase meeting’ looked at the health apps that have done just ...

For the past few years, there has been strong growth in mobile marketing and this trend will continue. As marketers engage customers on their mobile devices, it is important that they focus on the ...

As the readers of this column will certainly agree, mobile marketing is no fad. Rather, I believe that mobile marketing will – and must – become a central part of every successful marketing ...

Brands that get into mobile in the next year will become a catalyst for mass-consumer adoption of mobile marketing and commerce, according to a study by Mind Commerce. The study shows that the world ...

Imagine what further localization efforts can do. In Japan, McDonald's runs mobile marketing campaigns that are customized for the customer, with ads and coupon offers geared toward previous purchases ...

Therefore, marketing analytics indicates how correct the chosen strategy and the audience for the acquisition is. There are a variety of solutions for data analytics in mobile marketing. We at ...

In 2021, the Gartner Magic Quadrant for mobile marketing platforms provided a detailed look at the landscape of mobile ...

In an age where financial independence and passive income streams are coveted more than ever, the allure of quick and easy ...

"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...

We recently published a list of 10 AI Stocks Dominating the News This Week. In this article, we are going to take a look at where AppLovin Corporation (NASDAQ:APP) stands against other AI stocks ...