The NBA's relationship with German video court maker ASB GlassFloor continues to deepen with the "Athletes Lab" testing ...

In an exclusive to ADWEEK, ESPN announced Eli Lilly and Company as the presenting sponsor of the summit, which first launched ...

MrBeast and his chocolate and snack company Feastables recently became the official sponsor of the NBA's Charlotte Hornets.

Some SANs have dismissed the calls for the resignation of the NBA President, Afam Osigwe, over the N300m received from the ...

A Florida lawyer sues the NBA over an Emirates sponsorship deal, seeking compensation for his client's alleged role in the ...

Dwyane Wade says that if the Lakers' Crypto.com Arena is looking to sponsor his network, the Wy Network is open to discuss it.

Belk Inc. continued to rebuild its sports sponsorship portfolio today by signing a multi-year agreement with the NBA Charlotte Hornets. The Hornets and Charlotte-based Belk, a privately held company, ...

The Golden State Warriors punched their ticket to the NBA playoffs Tuesday night with a victory over the Memphis Grizzlies in ...

Having raised more than $30 million for local charities, Zurich is extending its deal with the PGA Tour and keeping the good ...

E-sports have quickly reached a massive worldwide audience and become a global phenomenon. With its growing popularity, ...

Marques Johnson celebrated 23 years sober last week. There is no magic trick. Instead, he devotes himself to outreach to help ...

For decades, the NBA and NHL have each allowed playoff teams’ local broadcast partners to carry first-round playoff games ...