A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself. Couple the ...

Coca-Cola’s breaking one of the cardinal rules of logo usage for a good cause. Brand guides warn against stretching or otherwise manipulating a logo’s shape, but for a new campaign to ...

The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books ...

Coca-Cola is bringing back its anticipated "Share a Coke" campaign, tailored for today’s new generation of consumers and ...

SIMON: New Coke was soon dropped, with the old taste returning as Coca-Cola Classic. But after almost 40 years, BJ Leiderman still does our theme music, and it's as fresh as ever. MEN AT WORK: ...

The new flavor marks Tic Tac's first venture into ... every Tic Tac will feature the classic Coca-Cola logo in red. To promote the exclusive collaboration, Ferrero announced there will be a ...