It’s been 40 years since Atlanta-based Coca-Cola launched a new formula for its famed namesake cola, called it New Coke and prompted a national outcry — forcing the company to walk back the decision ...

There's never been a better Coke. Introducing the greatest taste discovery in a hundred years. Introducing the new taste of Coca-Cola. SIMON: The American soda giant had been losing market share ...

Coca-Cola is launching its first new flavor in more than a decade, with Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar. The soda giant decided to launch the new flavor after noticing that ...