Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

The most recent brand to feel the unforgiving ire of influencer-fatigued fans is none other than the trendy, better-for-you ...

Poppi reportedly sent custom $25K vending machines and free soda to select influencers, sparking backlash for being out of ...

In celebration of Buckeye Love, students can express some affection by hugging a vending machine and receiving a free Coke in return, adding a fun and positive twist to the month’s festivities. The ...

The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...

Erik Jones, a NASCAR Cup Series driver who will run in Sunday's Daytona 500, had a message for students at an elementary ...

The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators ...

Walk past any vending machine, and you’ll see a story unfolding in real time—a person stopping, scanning their options, and ...