Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

The popular alternative soda brand Poppi has been labeled out of touch after its latest influencer marketing campaign ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

Coca-Cola HBC’s plan to buy Irish vending machines company BDS Vending Solutions has been approved by the State’s competition ...