Nike is back in the game, advertising during the Super Bowl for the first time since 1998 and it is very telling that they ...

On the morning of February 9, the Wall Street Journal dropped news that several women's basketball superstars would be featured on Nike's first Super Bowl comme ...

The shoes that basketball legend Kobe Bryant wore when he tore his Achilles tendon during an iconic 2013 game have sold at auction for $660,000 ( pound;532,000) .

With so many loyalty programs available, it can be challenging to determine which ones truly add value. That's why Newsweek ...

Kobe Bryant's 2013 "Achilles Game" sneakers sold for a record $660,000 at Sotheby’s, cementing his legacy and Mamba Mentality ...

The Mavericks are going all-in on Anthony Davis, acquiring the eight-time All-Star, along with Max Christie and the Lakers' ...

Caitlin Clark, the sensational 2024 No. 1 WNBA draft pick and Rookie of the Year, is stepping into the spotlight again as Nike develops her signature shoe and personalized logo. Revealed by Nike CEO ...

Kobe Bryant’s shoes which he wore during his famous 2013 game, when he suffered an Achilles tendon injury have been sold at ...

The NBA season is really heating up, and trade deadline drama is at its peak. The post Nike Rejected LeBron James’ Idea for ...

Currently, 40 states allow high school athletes to accept some form of compensation. William Carter, a top NIL consultant who ...