"Frankly, Nike could have absolutely run the Adidas spot and put Nike at the end of it, and it would have been pretty ...

Often playing (with varying degrees of success) for laughs, brands often take pot-shots at their rivals, and the rise of ...

More from Footwear News Nike and Adidas Rivalry Heats Up With Competing Advertising - Here's Who Market Experts Say Came Out on Top Easy Spirit Supports Women's Heart Health With 'Move for Heart ...

Fresh approach to refuelling, technological advances and more aggressive training philosophies will likely lead to even more ...

One of Trump’s most promising election vows was to “end wars.” Well, a tariff rampage is no way to end wars. It is, however, ...

Drawing inspiration from two of Ligue 1's biggest clubs - PSG and Marseille in what's always a tense rivalry, the "French Derby"; Air ... with goals from Di Maria and Cavani. The Chunkiest adidas ...

Brands like Hoka and On are threatening Nike in the running-shoe category. It could turn to prior Adidas competition to ...

With a new Nike CEO, the move is part of the sports gear titan's evolving strategy and yet another chapter in the expansion of Kim Kardashian's business empire.

Caitlin Clark and Angel Reese make up one of the greatest player rivalries in American sports.  The two WNBA All-Stars have ...