"Frankly, Nike could have absolutely run the Adidas spot and put Nike at the end of it, and it would have been pretty ...
Brands like Hoka and On are threatening Nike in the running-shoe category. It could turn to prior Adidas competition to ...
Whether on the field of play, on social media or emblazoned on replica kit, it is clear that Nike and Adidas crush the competition when it comes to sports branding Football is the main battleground ...
Nike’s new chief executive officer Elliott Hill is making the rounds with top industry analysts to update them on the state ...
The placement of the billboard immediately had fans thinking that Nike is trying to spark rivalry heat between the two WNBA All-Stars. Fans were both intrigued and confused by the billboard ...
Nike recently fueled the Clark-Reese rivalry with a marketing decision — placing two Clark billboards up near Chicago's Wintrust Arena. Clark downplayed her rivalry with Reese after she was ...
Caitlin Clark and Angel Reese make up one of the greatest player rivalries in American sports.  The two WNBA All-Stars have ...
Within days of each other, Nike and Adidas released two of the most compelling ads in recent memory. After 27 years without running an ad during the Super Bowl, Nike debuted its “So Win” campaign, a ...