While the new colour, olo, is currently seen only under lab conditions, phone displays and VR sets suddenly have new horizons ...

A team of scientists claims to have discovered a new colour that humans cannot see without the help of technology. The ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

By isolating and focusing on stimulating only the M cells on the retina, they created a new color signal that the human eye ...

According to the American Academy of Ophthalmology, the average person can see roughly ten million different colors. That range of perception is what we call ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Scientists claim to have discovered a 'new colour' never witnessed before by humans. The new discovery followed an experiment ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.